At The Swim Staff Service, we are committed to raising the standard of aquatic services across the UK. Our plan is built on a foundation of excellence, inclusivity and support for both swimmers and staff alike.

Striving for Excellence

We set high standards for every member of our team, ensuring that lifeguards, swim teachers, coaches, and aquatic performers deliver professional, reliable, and high-quality services at every pool, swim school, or event. Excellence isn’t optional — it’s our benchmark.

Swimming for All

We believe everyone should have the opportunity to enjoy swimming, regardless of age or ability. Our services are there to support learn-to-swim programmes, beginner adults, and adult completions, making swimming accessible, enjoyable, and confidence-boosting for all participants.

Supporting Learn-to-Swim Programmes

From toddlers taking their first splash to swimmers refining their strokes, we provide trained and passionate staff who guide every learner with patience, skill, and encouragement.

Supporting Adults in Swimming

We recognise that adult learners often face unique challenges. Our programmes support adult beginners and those completing their swimming goals, offering tailored guidance, confidence-building, and expert instruction.

Championing Professional Standards

We are proud supporters of the British Stunt Register Swim Test and uphold rigorous standards for performance and safety. This ensures our staff meet professional requirements in all aquatic and performance contexts.

Building a Supportive Community

The Swim Staff Service is more than a staffing agency — we create a supportive network for lifeguards, teachers, and aquatic staff. Our team has access to resources, training, and mentorship, helping them grow professionally while feeling valued and connected.

Fair Pay and Lifelong Careers

We are committed to addressing the pay of aquatic staff while actively encouraging lifelong careers in the aquatic industry. Ensuring that lifeguards, teachers, and performers are rewarded fairly for their skill, dedication, and contribution is central to building a professional, motivated and long-term team.

Through this plan, The Swim Staff Service aims to make swimming safer, more enjoyable, and more inclusive, while empowering our staff and fostering a vibrant, supportive community that elevates the aquatic industry as a whole.